The Fujifilm GFX 50S really is a game changer for Fuji. A medium format mirrorless camera, it combines the company’s heritage of classic medium format film cameras like the G690, GS645 and G617 with their retro mirrorless digitalX Series. It’s a fascinating combination and makes sense for a company like Fuji to fuse their decades of experience of medium format film systems with their brilliant mirrorless digital cameras to create a large mirrorless medium camera system that targets users of professional full frame systems like the Nikon D810, the Canon 5DR and the Sony A7R2.
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